“Skintellectuals”, or the beauty consumers of today, are much more informed and want products with active and targeted ingredients. Doctor-led brands are on the rise and Raconteur features MZ Skin created by Dr. Maryam Zamani as one of the frontrunners.
“A benefit of doctor-led brands is that their customers are also their patients, and they are working with them day in and day out in their practices and clinics, so they understand their skincare concerns. They use this direct consumer insight and their technical qualifications to develop the right products at the right time” – Margaret Mitchell, Space NK.
Credits: Rosie Green, Raconteur